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We share our knowledge and experience — bring you our brilliant tips, thoughts on digital trends, get to know our staff and see some of the work we do with exciting customers!

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SEO

Here's how to write meta texts that increase your visibility!

Close-up shots of hands on keyboard with coffee cup on side and plant in background

The meta texts are the sales text of the company in the search results - why should users click on your link rather than the other 10 in the result? Here's how to write meta texts that increase your visibility — and trigger users to click into your website.

SEO

A guide to how and why you should use H1, H2, H3

books lying stacked with an open book at the top

What is an h-tag? H stands for heading, and H-tag (H1, H2, H3 etc) is an html element used by search engines and screen readers to understand the structure of content.

Customer Cases

Better customer travel — more holiday travel

Beach with tent, kayak and two people smiling and chatting

What do you get if you combine thorough insightful work, clever people, holistic thinking and close collaboration? Probably a good result. Like Visit Helgeland's new website, for example. Just check out this transformation.

SEO

What is SEO and why should you focus on it?

SEO stands for search engine optimization, or search engine optimization in Norwegian. I believe that SEO is about more than just optimizing for search engines.

SEO

How to work with content marketing?

desk with mac, notebook, coffee cup and small flower vase

Content marketing has become a popular term in the industry in recent years, and we are finding that more and more companies are putting more money into their marketing budget to increase their focus on content production.

SEO

How to write SEO texts that are also user-friendly?

Illustration image of a mac and person writing with pencil on a sheet

For some, it may seem contradictory to write SEO texts and at the same time write texts that target the user. Now there are two sides to the same issue.

Methodology

Here's how we want to help you get better and better online

In this post, you can become wiser about how we want to work on continuous improvement, so that your digital solution always appears as relevant and user-friendly as possible.

Customer Cases

Graystone gold — check how we helped Minera Skifer

Person with mobile in both hands peering at Minera slate's web pages

We love to see our work having an effect. Check out how we increased their organic traffic by almost 40 percent — in just a few months!

Methodology

This is the “growth sprint” -- and here's how to do it

One sketching on a sheet of paper in a workshop setting

What do you get if you mix “growth hacking” and design sprint? A growth sprint. Here we explain what it is, why it works — and how to proceed.

Customer Cases

Complex products — easily presented. Check out Kiona's new digital solution!

Screenshot collage of the new design of Kiona's website

How do you create a digital solution that elegantly stitches multiple companies together into one? How do you take into account different customer groups, products and stakeholders — without getting messy? Here's how we solved it for tech group Kiona.

Analytics and insights

Five good reasons to prioritize user testing

Close-up of a person sitting with a laptop and user tests website

User testing is one of our favorite ways to gain insights. We get feedback from real users and what we are left with is so extremely valuable.

Analytics and insights

User Testing: The Good Conversation

Smiling lady sitting at a table holding an iPad in her hands

User insight has been a mainstay for designers for a long time, and today it is obvious to everyone that insight about the user's situation, motivation and needs is a prerequisite for being able to design products that live long and well.

Customer Cases

In the name of the rainbow — here is the new Youth Phone

Four smiling people walking outdoors in the city

The Youth Phone is a service under the auspices of Skeiv Ungdom. The service is a conversation offering for young people who want to anonymously talk about sexuality, gender, identity or emotional life.

Analytics and insights

9 useful tips — how to conduct a digital user test, simply!

Workbench with PC in a video meeting, stationery and coffee on the table

Here are some simple tips and tricks on how to ensure a good passage of digital user tests!

SEO

How do we work on SEO optimization in new projects?

Close-up of multiple hands in front of a pc screen, with SEO as overlay text

A new website gives you the opportunity to start a little from scratch. At the same time, it is important to bring the positive ranking factors on to the new website. What should be considered when developing a new website?

Methodology

Digital transformation — how to get started

Several people sitting in a meeting and talking together

Today, many companies are at a crossroads: Should they invest more digitally — or continue as before? For some, it becomes a question of whether to be or not to be. But digital transformation is not done in a snap.

Customer Cases

Diversity in words and design — this is how we helped Skeiv Ungdom

Purple background with yellow and orange text with decor around. The text reads: Queer Sex Handbook

At Increo, we like to be challenged. As a rule, it's about some technical challenge — something complex we have to build or fix. But this time it was a little different. Check out our incredibly cool work for queer youth!

Design and UX

Analytics and insights

Conversion optimization with A/B testing

How do you know which version is the best? An A/B test gives you quick and effective answers to small adjustments you want to make to your website.

Analytics and insights

How to use Hotjar to analyze user behavior on the website?

Person holding a cell phone in hand and glancing at a web page

For a web solution to provide good customer experiences, it needs to be designed and optimized for users. In this it lies that we must observe and understand the actions of users, and one of the tools we use to analyze precisely this is Hotjar.

Analytics and insights

Drop the gut feeling. Make good decisions based on insight.

Smiling project manager showing something on a big screen to other people in a room

Your new web solution is up and running. So, what happens next? It can be tempting to lower your shoulders a bit and tackle other projects, but you know the better; It's now the work really starts.

Blog

Here's how to write meta texts that increase your visibility!

A guide to how and why you should use H1, H2, H3

Better customer travel — more holiday travel

What is SEO and why should you focus on it?

How to work with content marketing?

How to write SEO texts that are also user-friendly?

Here's how we want to help you get better and better online

Graystone gold — check how we helped Minera Skifer

This is the “growth sprint” -- and here's how to do it

Complex products — easily presented. Check out Kiona's new digital solution!

Five good reasons to prioritize user testing

User Testing: The Good Conversation

In the name of the rainbow — here is the new Youth Phone

9 useful tips — how to conduct a digital user test, simply!

How do we work on SEO optimization in new projects?

Digital transformation — how to get started

Diversity in words and design — this is how we helped Skeiv Ungdom

Conversion optimization with A/B testing

How to use Hotjar to analyze user behavior on the website?

Drop the gut feeling. Make good decisions based on insight.

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