Better customer travel — more holiday travel
What do you get if you combine thorough insightful work, clever people, holistic thinking and close collaboration? Probably a good result. Like Visit Helgeland's new website, for example. Just check out this transformation.
First: Zoom out
At Increo, we have worked with the travel industry for a long time, and several of our customers use us to lure holidaymakers to just that. theirs place. Maybe that's why Visit Helgeland finally chose us when they wanted a real design boost — and new functionality — on their website.
The starting point was after our heart: high aspirations and a close collaboration. The customer was determined to make something really good. The question was just exactly what it should be. They knew, among other things, that they wanted an integration towards the tourism solution Citybreak, and perhaps an event calendar, but how can we achieve that great promise?
Then we did what we always do: We took 10 steps back -- and asked the right questions. What are you guys actually are looking for? And most importantly: what is it users their looking for?
That led us to the insight stage, where they had done some impressive preliminary work. They had both personas, audience research and a user survey about what people find -- and don't find. We saw that there was great untapped potential. In addition, we had the pleasure of a pleasant and educational visit to Helgeland, where we could experience the magic firsthand.
Hit the Heart
And yes, of course they were going to get their integrations, but ultimately our job is to play the customer the best we can. Then we also have to be tough advisers. So we challenged them on the customer journey: What choices do users have to make on the website? And even more fundamentally: How do we inspire people to go to Helgeland?
We realized that we need to move from information to inspiration even more. Here lies the value in fresht design, and we recorded a modernized profile — with new colors, a greener line and a modernized logo. We worked on the structure and facilitated clear entrances that played on feelings, interests and season. The new solution also makes it easier to let Helgeland - or at least pictures from there - speak for themselves. With the new design, nature does half the job of inspiring people to come visit.
To show that Helgeland is a place teeming with life, a modern portal that is itself lively is needed.
Finn your dream trip
The new structure is also not just more appealing, it's smarter. For one of tourism's many challenges is the diversity of audiences. A lot of our work was about solving this in the best way possible -- to hit as many people as possible. Both through inputs, menu selections, and rather ingenious filtering functions (try for yourself!) , you can easily maneuver through tags for theme, destination, and activities.
In addition, we developed an interactive map that helps users plan their travel destinations geographically. SEO was also an important area for the customer every step of the way — from project start to post-launch. That's why we put all the cloths in place, and our SEO advisor was early in the process to make sure the structure was optimized according to all the rules of the art (Google).
After a close, pleasant and trusting cooperation, we were quite happy when we were finally able to send the brand new Visit Helgeland on the air. The result can be done by yourself check here!
And it shouldn't surprise us if your next vacation goes to the coast of Nordland.
Do you want more information about what we can help you with?
Do not hesitate to get in touch with us, and we'll help you get started!
