Brand Design

Create a strong and holistic identity

What is brand design?

Brand design is about creating a clear, visual and emotional identity that reflects who you are as a company and that resonates with your target audience at the same time.

How we develop your brand design

Our process always starts with you. We delve into the company's values, goals and history through close dialogue and workshops. Together we define the core of the brand — the uniqueness that sets you apart. Then we translate this into a visual language, with elements such as logo, color palette, typography and design elements. We work iteratively, testing ideas and fine-tuning along the way to ensure that the result not only looks good, but also works in practice — online, in print and on any surface you meet your customers.

Your role in the process

Throughout our services, we facilitate processes that include you and your team. You know your business best, which is why you are an active part of the process. Through workshops, feedback and decisions we make along the way, we ensure that the brand design becomes a natural extension of the company's strategy. Together, we create a functional design that strengthens the credibility and recognition of customers and users — every day.

From brand design to design system

Once the brand design is in place, we can structure it as a design system. This is a collection of policies, components and tools that ensure consistency across all channels. With a design system, you get a living framework that is easy to use for both internal teams and external collaborators. The benefits? You save time and cost on future projects, avoid visual confusion, and build a brand that feels professional and holistic — wherever your customers meet you.

Why Choose Increo?

With an experienced multidisciplinary team of designers, developers and strategic advisors, we offer more than identities and technical solutions. We deliver value through understanding, expertise and an uncompromising focus on quality. Whether it's brand design, technology choice or innovation, you can count on us as a partner to put your business first. Contact us to discuss how we can help you create the digital solutions of the future.

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Brand design questions?

Talk to
Gaute Bjerke-Busch
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