strengthens reputation and efficiency with a new website
When PCM Security decided to take strategic steps for the future, a new website was defined as the foundation. The result is a clear, warm and user-friendly solution that supports both the brand and everyday operations.
The existing solution was outdated, costly and inflexible. Increo led an insight-driven process where, together with PCM, we chose a bright, modern and warm visual direction. A deliberate and unconventional choice in an industry that often communicates in dark and “tough” tones.
The result is a trustworthy, professional and clear web experience that highlights the warmth and the people behind PCM, while also simplifying the daily work for website administrators and clarifying how information is communicated.
“With the new website, we can proudly show pcm.no. We are no longer embarrassed! The website reflects who we are and where we are heading.” – Morten Solheim, Chairman of the Board, PCM Security
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The challenge
A website PCM did not recognize as their own. PCM turns 25 in 2027, and during the strategic planning for the next 25 years, it became clear that the website no longer reflected the company’s identity and ambitions.
The solution was heavy, slow and inflexible, shaped by outdated perceptions of the security industry and burdened with unnecessary digital debt.
Key challenges included:
- Cumbersome course registration for both participants and administrators
- The need to move away from the stereotype of “tough bearded men”
- A desire for a more modern expression to support the ongoing strategy and development process
“It was clear that our website and visual identity were outdated and not how we wanted to present ourselves. That’s why we started the process of finding the right partner to help us.”
With new Chairman Morten Solheim as a driving force, and HR and Development Manager Helene Engeseth in the lead, the project was set in motion.
The solution
Afraid of being handed a solution that did not fit. PCM conducted thorough research before choosing Increo. It was crucial to find a partner who understood both the business and the industry.
“We wanted a partner who understood who we are, understood our business, and didn’t just impose a website on us.” – Helene Engeseth
Clarity is a cornerstone of Increo’s way of working. The goal is not to build as much as possible, but to deliver what the client actually needs, within realistic boundaries.
“What made us choose Increo was their willingness to understand our business – and that they presented real alternatives, consequences and cost-benefit considerations – not a ‘one size fits all’ solution. They were transparent about pros and cons and what suited us best.”
There was also internal agreement at PCM that a strategically important project had to be handled professionally.
First step: Brand Sprint
To ensure a shared understanding of strategy, identity and ambitions, the process began with a Brand Sprint. This is an intensive strategic workshop where, together with PCM, we clarified core values, vision, target audiences and differentiating positioning.
Representatives from across the organization participated, providing valuable insights into culture and ambitions, and establishing a solid foundation for further decisions.
The Brand Sprint created a shared language and clear direction for the project, forming the basis for the visual identity, content and user experience. This made it possible to translate strategy into concrete and executable design choices and digital solutions.
Design direction
Based on insights from the Brand Sprint, we chose a bright, airy and calm visual expression. “Safe and clear” became a guiding principle, visualized through subtle details such as a red arrow leading the user forward in the journey.
“Increo has made it very refined. It’s bright and warm, clean and professional – and at the same time very clear for users about what the next step is.”
Content work
In parallel with the design work, PCM took responsibility for producing the content themselves. The chosen structure allowed content to be used actively, both to build internal culture and pride, and to strengthen external credibility.
The HR and Development Manager took the initiative to develop all the content.
“It was more work than we expected, but it felt good to have our hands on the steering wheel.”
User experience
One of the frustrations for both users and PCM was a clumsy and user-unfriendly course registration process. Improvements like this can be simple to implement but have significant practical impact.
Building good websites is about identifying friction in the user journey and then resolving it in ways that create positive experiences both for end users and for those who manage the solution.
Development in Webflow
One of Increo’s strengths is that we are technology-agnostic and always assess what best suits the client’s actual needs. PCM wanted a clean and structured CMS that was easy to work in, without carrying unnecessary digital debt.
Webflow was chosen as the CMS, partly because of:
- Appropriate complexity for a content-driven website
- Low operating costs and fast time-to-value
- Good editor experience and minimal digital debt
- The ability to deliver with a small, agile team
The goal was a fast, cost-effective and editor-friendly implementation – and that is exactly what was delivered.
“We didn’t want something that would expand in all directions, but something structured, efficient and user-friendly. A solution that shows who we really are and makes everyday work a little easier.”
The result
Proud of the result – A new website that clarifies the strategy. The collaboration between PCM and Increo has resulted in a solution the company can actively use to build brand, internal culture and pride.
“PCM is a family, and it’s the warmth and heart that set us apart in the industry. Now we have a website that shows who we truly are.”
PCM now has a modern digital foundation that supports both branding and marketing efforts – a cornerstone for further growth, as they describe it.
Key takeaways from the project
- Brand Sprint works: Insight-driven, co-creative processes provide speed, precision and stronger ownership.
- Dare to stand out: A calm and warm design direction can increase perceived trust and security in a “hard” category.
- Smart technology choices: Be conscious about operations and maintenance, and choose technology that fits both needs and organization.
- Involvement improves content: When the client takes ownership of content production, both quality and identity are strengthened.
- Good UX starts with small irritations: Removing friction in the user journey, such as clumsy course registration, creates both impact and trust.
