Time and road — check how we got Eva Strøminnsikt quickly on the market

Strøminnsikt Campaign Page

The galloping electricity prices gave water at the mill for IoT company Datek. Over the past couple of years, they had developed the smart home solution Eva, which includes, among other things, the smart gadget Eva Power Insights. If there was a time to launch this at, it was now.

So with the backdrop of the hot market: How could they, with a promotional website, promote exactly the Power Insight product as quickly as possible?

The important questions

By prioritizing, of course. Here it was about maximizing “time to market”, and then we had to challenge them: What can be cut to get on the air as quickly as possible? In the long run, the plan was a brand new online store for entire The EVA universe, but now it was the Power Insights product it was rushing with.

Thus, we had to ask the most fundamental questions: What is it tiniest that needs to be in place to convince consumers that this is a product that gives them value? And what is it tiniest we need to implement to make it happen?

Through good conversations about exactly this, we got in port the most necessary USPs. Next, we had to clarify what they were willing to do manually -- and what of this could be automated later.

A good start

The result is what is called a MVP — Minimum Viable Product. It is, contrary to what some might think, not a rickety beta version. It's a well-functioning product that does exactly what it's supposed to do -- but no more. Done correctly, a MVP is also scalable and dynamic so that it can later be built out.

All this we did for Datek. The online store, which is now live just 10 weeks after we kicked off the project, is built around this one product and its associated app service. In order for customers to feel “at home”, we created not just a one-pager, but a complete page that can later be integrated as part of the larger EVA store.

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Close cooperation

We have done the development in our own Wondercode (backend) and React frontend. Because the timeline has been so tight, we've been working extremely agile. Here, flexibility has been the key to success, and we have been in close contact with the client's project team — as well as weekly status meetings.

We were given free rein when it came to structure and layout, and got to play with designs based on Eva Smarthus' new visual profile. The idea is to swiftly explain the benefits of the product, how it works — and to shorten the buying journey. Through explanatory screenshots, we do the deterrent for those who initially do not love technical duppedits.

The Way Forward

So the landing page is up in the air, the payment solution is integrated — and people can easily buy Eva Power Insight. Now what?

Now, of course, the fun really begins. The entire site will be integrated with their internal sales system, and customer journeys should be able to flow across the various EVA products. And in the meantime shows The MVP mindset Why it is so valuable:

Because while we continue to code behind the scenes, the orders are coming in front.