Guten tag, Gutenberg

These days Gutenberg, WordPress's new editing tool, is being released. That's the core of WordPress, the Editor, which has undergone a never-so-small revolution.

Morten M Wikstrøm
CEO, Consulting

More flexibility and functionality for content production

Are you used to working with content in WordPress? Then the change will be noticeable if you try out Gutenberg. The editor, the view you work in when editing a page or post in WordPress, has been given a real makeover with a clean and modern design. In addition, it has received a ton of new functionality and more possibilities for customizations.

The most important thing you as an editor will notice is that you get a much greater flexibility and control over your page, and an opportunity to present your content in a much better way.


The first term you need to get familiar with to work in Gutenberg is blocks. In Gutenberg, a page consists of several blocks, such as:

  • Headlines
  • Text Paragraphs
  • Photo
  • Video
  • Lists
  • Buttons

Content first — what do you want to convey?

When you want to create a new post or a new page, you literally start with a blank sheet of paper. You start by giving the page a title, and then build on — block by block. The blocks can then be moved around, edited and deleted. From a content perspective, Gutenberg is good news. Instead of starting with a template and then realizing that the template might not fit your content entirely — you can now control this much more yourself.

We'll help you with how to communicate your message, and how to make the best use of the flexibility Gutenberg gives you. Because it is the end user who should always be in focus, and then the content of the page must be presented in a visually attractive, clear and clear way.

What blocks are needed to bring out your content?

As part of the content and design phase, we find out which blocks you need and design them so that they are available in the editor. If you need blocks other than what comes with Gutenberg, we'll develop our own. With Gutenberg we can thus forget the term shortcodes, own HTML and embed tags for YouTube videos. Editors shouldn't have to write code. This now becomes part of the editor, and it means that it will be much easier to edit your page, without special “hacks” having to be learned.

Want to use Gutenberg?

The foremost argument for why you should consider Gutenberg is the following: You will get a simpler and more flexible workspace when working with content pages in WordPress. The great advantage, without a doubt, is the editor experience.

Official launch of Gutenberg is along with WordPress 5, November 19, 2018. New WordPress Pages we make, of course, comes with Gutenberg. However, if you have a WordPress solution from before, it will continue with the regular Classic editor until further notice, but Gutenberg can be activated after we have prepared your website for it. In terms of preparation, there are various considerations to take, it depends on how exactly your website is set up from before. If you want to know more about Gutenberg, please contact your contact person in Increo.

Want to know more?

Read more about Gutenberg on WordPress websites

Frontenberg — live demo for testing Gutenberg

What can we help you with?

Morten M Wikstrøm
Morten M Wikstrøm
CEO, Consulting
976 90 017
Sebastian Krohn
Sebastian Krohn
Agency Manager, Consulting
988 00 306

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