5 Common Misconceptions About Websites

1. It is easy to create web pages

What in the eyes of the customer is a “simple website” does not have to be as easy to develop. Even if a website appears simple to the user, it can be very complex on the back end. Web pages that provide good user experiences and fluidity are usually the result of tailoring and good craftsmanship. And yes, it takes time. Anyone can swing the hammer, but it takes a professional to make the construction stand.

2. Everyone should be allowed to give their opinion

More cooks, more gravy -- and spills. Involving the entire staff in how the website should work and look will often result in more creepiness than constructive collaboration. Involve only those who will actually be part of the team for the new website — there will be enough opinions anyway. You can gather input on the most important aspects of the website, such as content strategy, the goal (s) of the website, glean insights from customer service who is the closest contact with the customer, and the like. Let the more technical questions be considered by those who know what they are talking about.

3. The website is finished when it is launched

When it comes to web pages, There is no such thing as finished. Regular maintenance is required for it to continue to perform. Not because it wasn't good enough when it launched, but because it can always get better. What can be improved, you'll be happy to find out as you start tracking and analyzing what's going on.

Even if you don't have a large website or massive amounts of traffic, it's still an advantage that someone keeps an eye on the site and functionality, and makes necessary updates as needed.

4th. Everyone can enjoy good usability

There's a reason digital agencies like us have their own experts on usability -- because it's an expertise. Good usability is about more than web design, especially when we talk about purchasing processes for online stores, API integration with other systems, complex solutions and pages with a lot of information.

The industry, audience and goal of the website will vary from project to project, and they are all factors that influence how the page should be built to achieve the good usability you want. Fast, cheap website solutions can rarely offer the solid, tailored solutions needed to achieve just that.

5. Websites are use and throw

Yes, if you buy a cheap template to set up a page yourself. Many services that have flourished in recent years make it possible to put together an okay website for cheap money. Making use of ready-made templates can work for some, but not for everyone.

Read more about how we work with websites and web development here.

Most people who take their brand and online presence seriously have realized, or realize along the way, that it is not good enough and that these solutions do not meet their particular needs. Eventually, they look at a proper solution as an investment.

You get what you pay for

You invest in a website to earn a dividend. For some, the website should lead to more direct sales or other conversions. Others measure their success in visibility, traffic, usage, or anything else. Whatever you want to achieve, you often get back what you pay for.

If you want to make a good investment, team up with designers and developers who understand your business and want the same thing as you: to succeed online. The right team will be able to customize great solutions that help you achieve your goals, and will tailor to your needs and budget.

We at Increo help you with websites and digital solutions, from start-up to launch — with continuous improvement and optimization.