Addressing headwinds with an adjusted strategy
With 26 years in Increo, I look forward to the future in innovation, design and technology. Although we are in a recession this is something I have experienced several times and know that it is normal and part of it to run a company.
As a former kiter, I would describe the current situation as “gusty” for the market Increo operates in. In demanding times, there is no room for error and we need to be more focused and skilled than otherwise.
What Increo has done time and time again is realign us. We have proven in the past that we stand firm, even when conditions are tough. The company has weathered the .com bubble, financial crisis and corona by finding opportunities and betting. One example I'm a little extra proud of is when we sent out postcards for all businesses in Norway. I've always thought it pays to bet in downturns.
We have transformed Increo from being one of many digital agencies, to a distinct technology and design agency with a unique position in the market. The differentiator is that we are subject matter experts in what we offer and an agency with high senior expertise. An important value that has been with us all the way is thinking culture. It does not limit itself to the social, but is also about how we are organized and conduct business. We don't rent out resources, but solve missions as a team. Teamwork is not only effective and more fruitful for you as a client, but it also builds strong relationships internally that are good to take turns when solving complex tasks. Increo works from the idea stage onwards, and is a full-service agency with deliveries in UX design, consulting, development and innovation.
From proprietary to best-of-breed technology
At the beginning of Increo, we built our own CMS, but we have lost sight of this. We now focus on delivering on a spectrum of publishing solutions and platforms. The approach is to apply what works best to its use and situation. Platforms that frequently recur in our deliverables include Sanity, Umbraco, Wordpress, and the No-Code solution Webflow.
The proof that our new strategy has been a success are the new projects we have delivered.
To name a few:
- aTB Sprinter design
- Orkel on Wordpress/Woocommerce
- Watchmaker Bjerke on WordPress/WooCommerce (project in progress)
- Malling & Co at Umbraco (project under work)
- SiT, Studentskipningen in Trondheim, Gjøvik and Ålesund at Sanity (project in progress)
- Unimicro on Sanity
... where we deliver services across the board in innovation, design and technology.
AI to streamline your work as a customer at Increo
We have an ambition to reinforce our focus in the field of AI. With our dedicated team and multidisciplinary expertise, we are positioning ourselves to be able to provide forward-looking AI solutions and consulting. If you see the potential of AI and want to explore the opportunities it can bring to your business, we are ready to assist in the dialogue and guidance going forward.
Some of the areas we find most exciting for those we work with now are:
- Using Generative AI in Product Texts
- Desking/personalizing front pages.
- Prediction of the next page visited, to increase the speed of the website.
- Tailored user journeys based on the user's previous choices and preferences.
- Customer and user assistants that are fast, customized, and helpful.
- Custom product and content suggestions for single users.
- Broad language support that will increase accessibility.
- Monitoring and error handling with machine learning to reduce downtime and increase security.
- AI assistants for design and development that can reduce costs and time to market.
- Automation of SEO tasks (e.g. metadata and alt texts AI-generated based on content)
If you are interested in the possibilities inherent in AI technologies, you should attend the Bente Sollid Storehaug, Gulltaggen Honorary Award 2023 and board member of Increo, its breakfast seminar on 15 November in Oslo and 16 November in Trondheim. The seminar is aimed at decision-makers at the highest level and we want to create a unique experience for this target audience. Please feel free to contact us by email if you would like more information.
A coffee talk about business development
If you want a summary of the exciting projects we have delivered recently, check showreel! It's about 45 seconds short.
Are you more than a little curious?
If you want to have a chat about business development, I'd be happy to have a coffee chat with you - along with some of our subject matter experts.
