Here's how we want to help you get better and better online
In this post, you can become wiser about how we want to work on continuous improvement, so that your digital solution always appears as relevant and user-friendly as possible.
We wrote earlier about How we want to work smoothly with our customers in a start-up phase towards the launch of the first version (MVP), and from there work on continuous improvement of the solution.
“Continuous improvement” -- what do we put into it?
Through constantly thinking “what can we do this week/month/quarter to get better?” , we view the solution as a product and a living organism, which is meant to change over time.
With a continuous approach, we want to gradually improve the solution, little by little, by making design changes or introducing new features. The goal is always to provide users with a better experience, and that we swiftly You can make changes that create value.
This is how your web solution gets better and better for those who use it.
To improve, we must learn -- not just assume
When we have a close relationship with a digital solution over time, we often manage to intercept that something might be wrong, like symptoms. Often the most appropriate thing is to start treatment immediately by making quick changes, and then see if that helps.
But we recommend not to spend very many hours “in the blind”. For larger tasks, we can help make the correct diagnosis, in that we Gain insights from end users and digs deeper into their problems and usage patterns. For example, we can conduct surveys, interviews or user tests. By understanding the end users better, we create solutions that hit the better end users. Although we already have an assumption about what is the problem, we can now either get debunked or confirmed if it is true.
With user insights in our pocket, we can create better and more relevant solutions. At the same time, we minimize the risk of spending time and money making things that don't create value.
And this we think is important: the intention should always be to achieve a value for the business and the end user. So make sure that there is always a clear “why” behind what is to be made.
Facilitate learning with user insights
Figuring out how the digital product performs in the face of end users is central to the pursuit of improvement initiatives.
There is a lot to gain from setting up the solution with good tools to capture user insights. For example, we have extensive experience with Hotjar, a tool that measures and tracks behavior, along with Google Analytics.
At the same time, we should make it easy for a user to provide constructive feedback when they are on the website, such as “Did you find what you were looking for?” modules on the pages or mini-surveys that pop up.
When we have established a good basis for getting feedback Auberge, we also need to have routines for something to happen with this information. That's why we have plenty of experience setting aside fixed hours every month. These hours can be spent delving into the insights we have gained in search of new discoveries and initiatives, or we can work on concrete tasks for improvement. User tests and similar activities are also smart to time as regular activities, that it is done quarterly, for example.
Can you improve by remove something?
It's not always to add which is the answer -- neither more content nor functionality. Sometimes it can be just as effective to do a proper cleanup and remove old content that nobody reads anyway, or features that it turns out no one needs. Fewer choices and a tidier impression can do wonders for usability.
Make smaller things, but think about the big picture
Working on continuous improvement requires the team to have good knowledge of the solution, so that the whole and the big picture is taken care of even when we only need to fix on one specific function or an isolated part of the solution.
Component libraries and design systems that show what general elements of the solution look like are a useful tool when working with digital products.
With such an overview, we can quickly see if we have something from before that can be used in this new thing we are going to create, or if we need to create new components. This also makes it easier to keep the thread in the visual expression so that the solution appears holistic.
Time to get started?
Your digital solution deserves full focus to be competitive at all times and provide you with the results you want. Then it is not so wise to sleep during the hour, but rather spend resources on keeping track of what is happening out there in the face of the users. We are happy to help you set up a plan for what regular activities we think are needed to ensure that there is enough continuous improvement — with user insights, design, development, SEO and content.
