SEO + UX = True

SEO and UX are two important aspects of website development and optimization, which are often seen as separate disciplines. However, combining these two, you can achieve a very good development and continuous growth for your website.

Didrich Westgård
Consulting, SEO

Understanding user journeys, intention and needs is an essential part of both SEO and UX. Both disciplines aim to make sure that the user achieves their goal efficiently and frictionlessly through good user experiences.

In this article, we'll take a closer look at the similarities between SEO and UX, and how they can work together to achieve common goals.

SEO — stands for search engine optimization, which is a set of practices to improve the visibility or placement (ranking) of web pages in organic search results in a search engine (such as Google).

UX — user experience. UX design is about developing or improving the experience a user has in the face of a digital product, service or system.

Slightly simplified, we can say that SEO focuses on increasing traffic to the site, while UX focuses on making the experience of the site as good as possible for the user. By optimizing your website for both SEO and UX, you can increase the number of visitors, conversions and at the same time give your users a better experience.

Another similarity between SEO and UX is that both require good insight-work and analysis. In working with SEO, you need to analyze keywords, competitors and traffic data, among other things. Similarly, you need to improve UX by analyzing user behavior, user experience, and user feedback, for example with user testing. This ensures good insights that provide the basis for developing and optimizing the website so that it does the job it is set to do, in the best possible way.

Structure and development of new website

When developing a new website, the goal is to create the best possible solution. Good work with both SEO and UX in the development phase will facilitate just this.

For example, a good keyword analysis will contribute to the structure, navigation, categorization and naming of the website. By using the most searched words, you will not only get more visibility and traffic from Google, but they also tell us something about how users word themselves — and therefore easily recognize when to navigate around the site.

It is important to leverage the combined insights that SEO and UX bring into the process, so that we ensure that everything from landing pages, content, internal linking, call to action and features, helping to achieve the website's goals.

The website must have some clear goals for growth

Development or optimization of the website cannot be aimless, they must be tied to the goals of the company and should be vindicated at the start of the process of developing new ideas. It will not only ensure that a solution is created that from day one after launch helps to achieve relevant goals, they are important for further optimization.

Relevant goals set will be;

  • leader for design and user travel in website development
  • leading for prototyping and prioritizing functionality/tasks
  • starting point for optimization when the solution is launched

Optimization of web pages

What SEO and UX have in common is that both require continuous optimization. No website is “finished”, they must be seen as a living organism that must be maintained and nourished, in order to constantly reach their full potential.

SEO and UX are two sides of the same thing. Combined, they can be dynamite when it comes to the growth and development of the site. By analyzing, testing and optimizing based on SEO and UX, you can develop a strategy that will give your website the best results. So, if you want to be successful online, remember that SEO + UX = true.

What can we help you with?

Morten M Wikstrøm
Morten M Wikstrøm
CEO, Consulting
976 90 017
Sebastian Krohn
Sebastian Krohn
Agency Manager, Consulting
988 00 306

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