5 Reasons Why Your Business Should Have an SEO Strategy
Targeted SEO work is something “everyone” really knows is important, but which far fewer actually prioritize. Whether you're stuck in the Google startup pit, or constantly pushing your project to the bottom of the stack, this article will help you.
There's hardly a customer journey that doesn't start with a Google search. Therefore, almost all companies are also keen to rank high in the search engines. The main reasons are really quite obvious:
Increased traffic
If you have a website, we suggest that you want as many people as possible to visit it. And the higher you get up in the search results, the greater the likelihood that people will click on exactly your link. The speech of numbers is also as clear as it is unforgiving:
- 25% click on the top link in the search results.
- Only 5% of people move on to page two of the search results.
Thus: The higher the ranking, the more traffic. So simple, so difficult.
Bonus gain: Keep in mind that high ranking also provides visibility for those who don't click in. A good result increases brand awareness and moves your name one step closer to “top of mind”.
Increased conversion
Although traffic in itself is both good and useful, it must waging to something. And if you're going to be successful with conversion, it's not just about how many people come to visit, it's about whom that will come. By working strategically with SEO, you can increase your conversion rate by ensuring more relevant traffic.
By optimizing for so-called long-tail keywords (long search phrases), you can more precisely respond to the needs of the user. And since that person is then likely to be further down the buying funnel, is also the road to conversion shorter.
More satisfied users
If you have a thorough keyword analysis at the bottom, you can write content that mirrors what people are actually searching for. Do you see any questions going back? Well, then, for example, you create a FAQ on your page that answers exactly those questions. And people who get help will be satisfied.
Local Visibility
Have you ever applied to something like “nearest bakery”? Try it yourself, and notice the box that probably pops up on the right side. This one comes from Google My Business, and is one of many steps that you risk missing if you do not work purposefully with SEO. And it's a bit silly to miss customers who are literally just around the corner.
Allows you to adjust the rate
If you want to invest in digital visibility, there is little point in speeding without either a map or a compass. An SEO strategy gives you both. What are the users actually clicking into? What does the reading pattern look like? What content is actually Funker -- and which pages convert well?
Through tracking and analysis tools, you can continuously adjust your rate as you get more data. This way you can always stay ahead of the curve.
Bonus Tips
It may be easy to think that ranking is less important if you have already paid for your placement. It's not like that. Google Ads and organic search are — for many reasons — two completely separate things, and one does not kill the other. Feel free to do both!
1. Google Ads is not SEO
It may be easy to think that ranking is less important if you have already paid for your placement. It's not like that. Google Ads and organic search are — for many reasons — two completely separate things. First, with Ads, you pay far more per visitor where competition is high. In addition, 94% of applicants skip the ads and go straight to the organic hits. It does not mean that paid not can be a good strategy, but you should never underestimate organic.
2. Prioritize reaching the first results page
Higher ranking is always better, so you shouldn't give up until you're on top. But when prioritizing, choose the keywords that push you up to the first results page. A “quick win” is simply getting away from the godforsaken side 2.
3. The numbers may surprise you
People are different, and it shows in our use of language. Sometimes in surprising ways. For example, what do you think has the most searches: “down jacket” or “bubble jacket”? We don't have figures on how many times customers' (and own) assumptions have had to give way to the brutal truth of the data. Therefore: Do not guess. Ask an expert.
