Umbraco — the open CMS that constantly sets the standard
We talk a lot about our works, but we're not always as good at telling about our technology choices. Therefore, we are going to tell a little about Umbraco and why we think it is a good choice for building good solutions.
We talk a lot about our works, but we're not always as good at telling about our technology choices. Therefore, we will tell a little about Umbraco and why we think it's a good choice for building good solutions.
When we help clients build websites and other digital solutions, it's really nice to have really good CMS to build them on. We at Increo are technology independent and always try to match the real needs of the customer with the CMSet that is best suited. The requirements for flexibility, security and ease of use in publishing systems are higher than ever, and there are some solutions that stand out.
Umbraco is one of them.
What is Umbraco?
Umbraco is an open source content management system (CMS) based on Microsoft technology. It is actually the world's largest .net based open source CMS and is the backbone to well over 700,000 web pages.
The platform is used by developers and content producers worldwide to build everything from small websites to complex, business-critical portals. What sets Umbraco apart from many other CMS solutions is the combination of freedom, flexibility and ease of use.
Umbraco is loved by developers for its clean architecture and great integration capabilities, while being intuitive and clear for editors and marketers — a rare combination that provides great value for teams working in multidisciplinary ways.
Recognition That Matters: G2 Best Software Awards 2025
When G2 -- the world's leading platform for user-based technology ratings -- hands out its “Best Software Awards” every year, a lot of people listen. For 2025, Umbraco has been recognized in two of the most prestigious categories:
- Top 50 Best EMEA Software Companies
- Best Content Management Systems (CMS) Produkte
These awards are not awarded by a jury of internal reviews. They are based on real feedback from real users, which gives them a special heaviness. That Umbraco scores highly here is a clear confirmation that it actually works well in practice.
More awards, same message: Umbraco delivers
Umbraco's success at G2 is far from a one-off event. The platform has previously been recognized by CMS Critic, Visual Studio Magazine and was a finalist for the DIGITALEUROPE Future Unicorn Award back in 2019.
Here are some of the awards Umbraco has received:
- Best Enterprise CMS
- Best DXP (Digital Experience Platform)
- Best Headless CMS
- Best Composable Solution
- Best AI Solution in CMS or DXP
Such prices point to more than just functionality. They signal a focus on innovation, scalability and quality in both code and user experience.
Why Choose Umbraco?
At Increo, we help companies innovate faster and build digital products that people love to use. In that work, Umbraco is often a natural choice -- especially for projects where quality, flexibility and long-term value are paramount.
1. Open and forward-looking
Umbraco builds on open source - that is, you're not locked to one vendor. It also means that there is a large, active developer community that shares smart solutions. It thus provides both full control and opens up innovation and scope for tailoring.
2. User-friendly and accessible
The editor experience is intuitive and uncluttered, and can be designed specifically for each individual solution. Just as we design a user experience for end users with care, we can also design what happens in the admin interface so that it adapts to each individual organization. Then it will be easier, more efficient - and more fun - to work with the content!
3. Scalable and robust
Umbraco can be used for everything from small web pages to complex applications. The architecture supports growth, integrations and advanced functionality.
4. Focus on quality and safety
The platform is continuously developed with a focus on safety, performance and technical quality. It provides peace of mind for both customers and users.
How Umbraco fits with Increo's strategy
Increo has a clear vision to contribute to positive community development through profitable, design-driven innovation. We are going to be a partner in digital transformation, not just a technical supplier. Umbraco as a platform contributes to this in several ways:
- Digital Sales: Umbraco gives us the flexibility to build conversion-strong e-commerce solutions.
- Learning Portals: The structure and editor friendliness of the platform are excellent for digital learning environments.
- Culture and the Public Sector: Open source and universal design make it easier to build inclusive and tailored experiences.
- Web Applications - Among other things, we have created an award-winning project management app for Lommundal Bygg
Customer value at the center
What really sets Umbraco apart from many competitors is how tightly coupled it is on end-user needs. The platform is further developed largely based on feedback from actual users — something the G2 reviews are clear proof of.
This proximity to users is fully consistent with Increo's methodology and values: we don't just build for the customers — we build with them, with the users at the center.
The path to a safe, flexible and future-oriented platform
Umbraco is recognized by both users and professional juries for its quality and innovation. It's a solid choice for companies looking for a platform they can grow with. For Increo, it is a tool that underpins our core areas and our long-term strategy.
Want to know more about how Umbraco can be suitable for your next project? Get in touch and we'll have a chat about your needs.
