Blog

We share our knowledge and experience — bring you our brilliant tips, thoughts on digital trends, get to know our staff and see some of the work we do with exciting customers!

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Design and UX

General

Methodology

Design-driven development: How Norway's best companies grow

What characterizes the fastest-growing Norwegian companies? DOGA and NoA Ignite asked 16 executives at companies like Vipps, reMarkable, and Cognite, and identified four things they all do. We recognize them from nearly 30 years in the industry.

Methodology

General

Analytics and insights

Design and UX

Innovation-driven marketing: Stop doing what doesn't work, start with insight

How many marketing decisions have you made based on gut feeling over the last few months? Be honest. The answer is probably: more than you’d like to admit.

Customer Cases

Design and UX

Design with Care: Creating Digital Services for Vulnerable Audiences

When services address mental health, sexuality, or identity, design choices can determine whether someone seeks help. For people in vulnerable situations, aesthetics and functionality alone are not enough. Design must be guided by care, insight, and empathy.

Development

Design and UX

Umbraco — the open CMS that constantly sets the standard

We talk a lot about our works, but we're not always as good at telling about our technology choices. Therefore, we are going to tell a little about Umbraco and why we think it is a good choice for building good solutions.

Design and UX

SEO

General

Why UX Designers Should Know Content Modeling

Content modeling makes content reusable and enhances usability. It simplifies the work for editors, enables new features, and improves collaboration between designers and developers, leading to more effective and intuitive digital solutions.

Methodology

Design and UX

General

Increo shares innovation knowledge

Through Finansavisen Academy, Increo shares knowledge about design sprint and design thinking. The working methods promote innovation and save companies from unnecessary development costs.

Design and UX

Accessibility Statement Requirement — What Does It Mean?

A widely publicized law has come into force: from February 1, 2023, all public websites are obliged to publish a so-called accessibility statement. The Supervisory Authority for the Universal Design of ICT called it “an anniversary for Norway”. What is it?

Design and UX

Development

No-code: What is it -- and when can it pay off?

So-called no-code solutions have received a solid boost in recent years. Here we explain what it is, what advantages and disadvantages exist — and who it is suitable for.

Design and UX

SEO

SEO + UX = True

SEO and UX are two important aspects of website development and optimization, which are often seen as separate disciplines. However, combining these two, you can achieve a very good development and continuous growth for your website.

Design and UX

How to crack the UX code

Any design challenge is happy to have many different and complete solutions. The key lies not in finding the “right” solution, but getting answers to the right questions.

Design and UX

Are you thinking “mobile first”? Here's the pitfall you need to avoid

It's a well-known truth that small screens dominate our consumption patterns — and the trend continues in the same direction. But have we really adjusted enough since the advent of thumb scrolling? No, says our designer and developer Eileen Osmo.

Design and UX

Ready, Done, January Sale!

The undersigned may have spent a good deal of time on online stores during the leave period, but nothing is so wrong that it is not good for anything. Small and large UX challenges come in droves, and here are some of the ones I have encountered most often.

Design and UX

Methodology

What is DESIGN SPRINT and how to implement one?

A design sprint at Increo is a 4-day process of concentrated collaboration to create new products and services, or to improve what already exists.

Design and UX

Analytics and insights

Conversion optimization with A/B testing

How do you know which version is the best? An A/B test gives you quick and effective answers to small adjustments you want to make to your website.

Design and UX

This is Design Thinking

There is a lot of hype around both design thinking and so-called design sprints. That hype is absolutely spot on. But what is it -- and why does it work so extremely well?

Design and UX

6 search tips that keep visitors on your page

Have you deprioritized the search function on your website? Then you're not alone. But it's a really bad idea, says our developer Henrik Hind Sørensen. Here you will learn why you should give the functionality some care and how to do it.

Design and UX

“Read more” buttons and why they should be avoided

Generic link texts are seen all over the web, especially “Read More”, “Click Here” and “The Whole Thing” in connection with editorial content. Such link texts should never be used, even if the text before and after is descriptive.

Design and UX

Methodology

Tips for brainstorming: How to create 100 ideas in 10 minutes?

Have you invited to a brainstorming session and ended up with nothing? A good engagement can quickly end in endless discussions without you getting anywhere.

SEO

Design and UX

All pages are potentially a front page

When a new website is to be created, it is close to start talking about the front page. What needs to be included, what should be prioritized, what should it look like? The first impression has to sit.

Design and UX

How can designers make use of AI?

Of course, we at Increo have had fun with the latest tools in the AI playbox. But it's serious in all the fun. Is there reason to be concerned? Not at first, thinks our UX designer Kristina Ermolenko.

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